BRIDGING POTENTIAL
africon is a management consultancy with a sole focus on Africa.
We consult companies in developing their
individual Africa strategies.
Are you ready
to grow in Africa?
We consult your company regarding your go-to-market strategy and create value by analyzing and assessing African markets, delivering market entry strategies and introducing you to potential partners, projects and investors.
Moreover, we implement projects on the ground and handle business development in selected countries until your firm decides to manage the African markets on its own.
REDUCTION IN TIME, COSTS AND RISKS WHEN GROWING YOUR BUSINESS IN AFRICA
Do you have the right route‑to‑market for Africa?
Country prioritization
Key industry identification
Regional trends and drivers evaluation
Africa road map development
Growth opportunity assessment
Market research
Competitor analysis
Market entry recommendations
Product feasibility analysis
Market size, growth and segments identification
Partner introduction
Business development support
Business and delegation trips support
Donor organization funding consultation
Product feasibility analysis
Digital marketing and communication strategy
Strategic analysis
Project management assistance
Research and market identification
Partner selection and negotiation support
Donor organization funding consultation
What do our customers say?
Thanks to the local representation in Nigeria, africon has ensured that we can work with reliable, local data.
Hugh Bonfield | VP Sales EMEA
The hands-on approach by africon helped us enormously. We were able to quickly verify the collected data.
Alexander Boss | Director Africa
Getting the contact to important local partners in Kenya and Nigeria was the key to our success
Thomas Haiss
| Export Manager Africa
Thank you for the professional support and the great support in Ethiopia. We have achieved our goals.
Viktoria Hellmeister | Referat Außenwirtschaft
83.7% of our clients have significantly increased their turnover in Africa
Strategic partners
africon is the official representative for Basque Trade and Investment in Kenya, Tanzania and Ghana.
africon is the official foreign representative of Messe Düsseldorf in East Africa.
News
Can a team spread across eleven countries be closer to its clients than one under [...]
Plenty of European spirits and wine houses still file Africa under “later”. That instinct is [...]
In June 2026, africon founder and CEO Marc Zander was invited to share africon’s data [...]
