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La population africaine à revenus plus élevés et en âge de consommer gagne plus de 35 millions de consommateurs potentiels de spiritueux haut de gamme entre 2020 et 2030.
Which African spirits markets should European producers be taking seriously right now?

Plenty of European spirits and wine houses still file Africa under “later”. That instinct is [...]

Cosmetic or medicine? The question that decides your South African launch

South Africa is one of the easiest places in Africa to launch a skincare brand. [...]

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La part de marché de la Chine en Afrique a nettement progressé entre 2020 et 2024 : +26 % en Afrique de l'Ouest, +30 % en Afrique centrale, +27 % en Afrique du Nord, +19 % en Afrique de l'Est et +8 % en Afrique australe.
Slide of the month (SOTM) July: How China is reshaping Africa’s construction equipment market

Africa’s construction and mining equipment market is changing fast, and the competitive landscape looks very [...]