As official representative of Messe Dusseldorf in East Africa we are today taking a closer look at the trade fair market in East Africa. Kenya has developed as hub for exhibitions and conferences during the past years and serves as gateway to a vital region. However, the neighboring countries are hosting various types of trade…
For this slide of the month, our West Africa team has done in-depth research on the fish sector in Ghana. The value chain analysis shows that despite partly very modern and efficient fish production there is still a huge food loss during processing, packaging and logistics. This challenge means also a great potential for investments…
This slide of the month tries to shed some light on the BOPP market in East Africa. BOPP demand has been growing at a remarkable pace of over the past decade driven mainly by the booming food industry, rapid urbanization and modernization of retail channels. BOPP use more than doubled from 2010 to 2016 and…
This slide of the month tries to shed some light on the plastic packaging sector in Nigeria. Nigeria’s packaging industry is projected to be worth $294 billion by 2020, up from $178 billion in 2012. Local market experts further suggest the market is 15 years behind India and about 30 years behind Europe but it is…
This slide shows the result of a recent study of one of africon´s employees. The aim was to identify firm capabilities, that have an impact on various aspects of performance of German companies operating in Nigeria. The study was based on existing research findings, as well as a survey of senior staff of 40 German…
The African continent offers an ideal environment for electricity generation from renewable sources. Therefore, it is not surprising that sub-Saharan Africa (SSA) already ranks third worldwide in terms of percentage of electricity generated through renewable sources. Roughly 27% of electricity generated in 2015 was generated through renewable sources. Lesotho, Ethiopia, D.R. Congo, Central African Republic,…
Let us look at the automotive markets in the areas of assembly machinery, engine filters, ignition products and general spare parts in countries like Nigeria in the West, Kenya and Tanazania in the East, Egypt in the North and South Africa in the South. Insights gathered cover areas such as vehicles in operation, spare parts…
The results concluded from the analysis of all interviews and market data is very clear: The plastic (packaging) sector in Nigeria is very vivid and growing at a high pace. Nevertheless, the Nigerian market is highly cost conscious. Competition is set on pricing strategy: The cheaper the product, the more sales a company makes. Most…
The heightened interest in the African steel markets can partly be explained by this chart. It shows the rapidly increasing demand for steel in Africa, as well as key countries for steel in Africa. As part of the projects, africon personally conducted meetings with over 100 decision takers of local steel producers and stakeholders across…
We did an overview on the debit and credit card market in Nigeria in a bid to understand the key personalisation bureaus in Africa, the market potential for payment modules and local pricing. Within 60 interviews with banks, personalisation bureaus, IT companies and experts in the market africon could gain extensive know how on the…
